CEO // inne
Eirini started inne in 2017 motivated by her own desire to use natural contraception, but realised
that traditional natural fertility methods were almost impossible to use reliably in real life. She
was determined to find a way of leveraging technology to enable all women to have a greater
understanding of their bodies and take control of their contraceptive choices, so that they could
make the most of their careers and relationships. Eirini set about developing a saliva biosensor
device that enables women to identify and predict the fertile phase in their natural cycle. Based
on her own experience and through multiple user interviews, Eirini understood that a new
product had to be compatible with a busy daily life, simple and hygienic to use, and more
insightful than the period-tracking apps already on the market.