Martin Wrobel

Martin Wrobel is a Professor of Business Administration and Entrepreneurship at Brandenburg University of Applied Sciences and an associated researcher in the Innovation, Entrepreneurship & Society group at the Alexander von Humboldt Institute for Internet and Society in Berlin. As part of his current research projects, he is investigating, among other things, how innovative and technology-oriented startups overcome the difficult initial phases and how they acquire their first paying customers. He also hosts a podcast on this topic which is called “Marketing From Zero To One“.