Melanie Gegenleithner

As Head of Performance Melanie Gegenleithner is responsible for the areas Activation, Data and Digital Experience with a focus on tracking, analytics, dashboarding and ad operations. Within her 8 years of performance marketing experience she had the chance to establish programmatic Advertising and introduce clients to an effective, measurable, cost effective and flexible marketing strategy. Performance marketing excites Melanie because it enables her to reach the consumer in an automated and data-driven way.