Will Page

Will Page is the author of the critically acclaimed book ‘Tarzan Economics: Eight Principles in Pivoting through Disruption’, He was formerly Chief Economist of Spotify and PRS for Music, where he pioneered Rockonomics. At PRS he published work on Radiohead's ‘In Rainbows’ and saved BBC 6Music. At Spotify he helped redefine catalogue, uncovered the anatomy of a hit and articulated the global value of music copyright. A passionate communicator, Will’s work is regularly featured in Billboard, The Economist and the Financial Times, His lockdown collaboration with Twitch’s Rockonomics examines how live streaming will coexist with live music. More recently, Malbeconomics; took stock of the twentieth anniversary of the 9.99 price point. He is a visiting fellow at the London School of Economics and a fellow at the Royal Society of the Arts.