The future of fashion - a paradigm shift through the power of consumption

Society now knows that "fast fashion" is a devastating environmental killer. Added to this is the fact that manufacturers' unsafe and non-transparent production conditions are increasingly casting a critical light on the fashion industry. However, people still want to consume and are reluctant to change their habits. Without a drastic rethink on the part of society and equally effective action on the part of the industry, change will not be possible. What conditions need to be in place or created for this to happen? How can we ensure in the decision-making process that both fashion supply and consumer demand are simultaneously shifted in a green, sustainable direction? And what influence do fashion houses, clothing manufacturers and the media have? How could these players act to stimulate a change in social values? Questions upon questions that will find answers in this discussion. Eva Deutsch (FM4) will discuss these issues: Alexandra Russ (Sustainable Fashion Influencer), Anna Greil (Uptraded), Safia Minney (Founder & Global CEO People Tree), Sammy Oteng (Sustainability & Fashion Industry) and Markus Giesswein.

29.06.2022