Wishlessly happy? A difficult Christmas for retailers and consumers

The war in Ukraine, the climate crisis - and rising energy prices are making consumers increasingly insecure. The word "crisis" seems to have been firmly anchored in our minds since the coronavirus pandemic. In the maelstrom of seemingly increasing bad news and the threat of existential uncertainty, economic restraint on the part of consumers is obvious. The geopolitical and macroeconomic situation has become a challenge for which there seems to be no relief in the foreseeable future, especially for early-cycle companies. But is this really the case? As part of the 4GAMECHANGERS studio show, we take a look at the current trading situation with the help of experts. What forecasts can be made and to what extent will the upcoming holiday season have an impact? Will "rich presents" be the same dream in the future as a "white" Christmas in this country?

21.12.2022